MAD Paris × Jacob & Co.
Services
PRODUCT REDESIGN
COLLABORATIONS & LIMITED EDITIONS
Client
MAD Paris × Jacob & Co.
Year
2025
Info
A reinterpretation of Jacob & Co.’s The World Is Yours Dual Time Zone for MAD Paris, built around a new luminous concept that transforms the world map between day and night.
My role focused on concept direction, luminous concept, dial system development, CMF and proportion refinement within the existing dual-time architecture.
